Why the Mobile Web & Mobile Marketing Is Important to Your Business

There are more mobile phones today than the number of personal computers and televisions combined. In the United States there are over 325 million mobile phone subscriptions -- more than one per person. Worldwide mobile phone subscriptions reached five billion in 2010. That's billion with a "B."

The current adoption rate using a phone to access the mobile web is eight times faster than it was 10 years ago for PC users accessing the desktop web. Users browsing the mobile web is forecast to rise to over one billion by 2015 and actually overtake the number of those browsing the web from desktop personal computers.

If you own locally based small or medium sized business -- especially a restaurant, lodging, tourist or entertainment business -- an integrated marketing strategy applied to your mobile and desktop websites, social media, QR codes, SMS text and email programs is critical to effectively reach and engage with customers. Mobile and local search engine optimization and placement is key to your site being found.

A sampling of businesses and services who benefit from mobile optimized websites and marketing:

• Restaurants
• Theaters
• Hotels & Motels
• Tourist Attractions
• Golf Courses
• Wineries & Microbreweries
• Nightclubs
• Spa & Beauty Salons
• Parks
• Retailers
• Grocery Stores
• Dry Cleaners

Mobile Marcom can help you succeed in this powerful new marketing channel.