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How Mobile SEO & Traditional SEO Are the Same But Different

Mobile search engine optimization (SEO) is in many ways the same but also different than traditional SEO for the following reasons:

Google, Yahoo!, Bing (Microsoft) and others now have separate mobile specific search engines for mobile optimized websites. Because screen sizes are small on mobile phones, it's even more crucial to have your site come up as high as possible in mobile search. A mobile phone user isn't going to scroll or click through multiple pages of search results.

The major search engines also have their own geographically based local search engines. One of the very top activities of mobile web users is searching for local services and products. Your site being found in local search is essential to drive people to your mobile website.

People search differently on a mobile phone than a desktop computer because of the lack of a full sized traditional keyboard. They use less and shorter keywords and that must be considered in the SEO strategy for your mobile site.

In 2006 the .MOBI top level domain names first became available. While there is an ongoing debate as to whether or not mobile sites should necessarily use the .MOBI extension, the following should be considered in relation to mobile SEO.

Websites using the .MOBI domain extension are required to designed with mobile compliant HTML to display well on small mobile phone screens and use a minimum amount of bandwidth to display quickly. The .MOBI extension clearly identifies your site as a mobile optimized website (which may not necessarily be the case with an or solution).

Each .MOBI domain gets its own Internet Zone File entry (not the case with or which is what search engines use to initiate their crawls. Search engines know when searches are being made from a mobile device and since .MOBI sites are specifically design for mobile, they tend to come up at the top of mobile search results.

Our experience with mobile standards compliant, valid XHTML and CSS code (which can literally make or break your mobile site on search engines), keyword optimization techniques and proper submission practices will give you a leg up on your competitors.